Greg Williams - G-Grip
We partnered with celebrated entertainment photographer Greg Williams to design the award-winning G-Grip, a sleek Bluetooth shutter grip that transforms smartphone photography. G‑Grip enables phone users to shoot with the comfort and control of a traditional camera - supporting one-handed use and reliable shutter performance.
Client
Greg Williams / G‑Grip
Sector
Consumer electronics / mobile photography
Services
Product strategy, industrial design, engineering, prototyping, packaging design
Process
Greg wanted to replicate the tactile familiarity and control of DSLR shooting on phones, so we framed the G-Grip’s design around ergonomics, usability, and mindset shifts for mobile photographers.
We engineered the grip for balanced feel, thumb reach, easy cycling between portrait and landscape, and intuitive shutter control with haptics to match a DSLR. A responsive spring latch secures the device to the phone plate for stable shooting, allowing flexibility with positioning as well as the ability to locate both in landscape and portrait orientations.
Rapid prototypes were tested with Greg and real-world photographers to refine feel, alignment, lag, and mount rigidity - balancing small wobble tolerance with firm hold .
We delivered production-ready CAD files, assembly documentation, packaging, and supply-chain guidance supporting production in China and global launch. The grip is protected by patents that were created by Farrah & Pearce.
