Habitat - Universal Expert
The much acclaimed Universal Expert Collection was conceived as part of a three year project whilst working as Creative Director to creative visionary Sebastian Conran. The range ethos is 'not-made-of-plastic' and uses common and traditional materials like beech, metal and ceramic to age gracefully. Tom was actively involved in not just the product development but the identity, branding and marketing of the range which went on to be awarded multiple Red Dot Design awards.
Client
Universal Expert / Habitat / John Lewis
Sector
Consumer kitchenware / sustainable design
Services
Product Strategy, Industrial Design, Engineering, Prototyping, Manufacturing Support
Process
Over three years working with Sebastian Conran Associates, we designed over 100 products and oversaw the brand evolution for the Universal Expert range.
The range spanned kitchenware, homeware and home office, ensuring that materials all adhered to the overriding ethos of built to last.
We defined the visual tone and design language across packaging, marketing assets, and brand collateral, positioning the range as refined, material-led, and sustainable.
Oversaw multiple prototype phases to validate ergonomics, materials, and assembly detailing.
Delivered product visuals, packaging concepts, explanatory materials, and narrative touches culminating in commercial success and design recognition
